photo credit: Vanina de Turckheim
Why Perception?
When stakes are high, stakeholders’ perception can accelerate momentum, or conversely, create a negative spiral.
I advise leaders on the signals they send, the trust they build, and the way they are understood in moments that matter: rapid growth, transformation, leadership change, crisis, and organisational strain.
I offer strategic judgment grounded in an understanding of what it takes to lead in a world where the only constant is change, and crises are the new norm.
After spending a decade in pioneer impact investment funds, I spent ten years on BlaBlaCar’s executive team, supporting its growth from a startup to an international unicorn.
As sparring partner to the founders, I defined the company’s positioning, accompanied changes in leadership, fostered alignment in the executive team, nurtured a strong company culture, led global multicultural teams, built the company’s extra-financial reporting, established crisis management protocols and led global crises.
I work at the intersection of strategy, risk, communication, culture and execution.
I have witnessed first hand that ultimately, perception shapes reality. So sending the right signal matters.
contact: verena@perceptionconseil.com